The Marketing & Communications Coordinator is an entry-level role responsible for executing day-to-day marketing initiatives, internal communications, and brand support across a multi-site aesthetics medicine practice. This individual works under the direction of senior leadership, including the General Manager – Head of Med Spa, General Manager – Head of Surgical & Wellness and HR leadership, to support patient acquisition, retention, provider branding, employee engagement, and other strategic communications as assigned.
This role is ideal for a highly organized, detail-oriented individual who is eager to grow in healthcare marketing and gain exposure to a fast-paced, multi-location business.
Key Responsibilities
1. Marketing Execution & Campaign Support
- Assist in the execution of marketing campaigns across all locations (digital, email, social, in-office)
- Coordinate promotional calendars, including seasonal campaigns and service line promotions
- Support new service launches and promotional rollouts
- Track campaign timelines and ensure on-time delivery of marketing assets
2. Social Media & Digital Presence
- Manage day-to-day social media posting across platforms (Instagram, Facebook, TikTok, etc.)
- Coordinate and schedule content (before/after photos, provider highlights, patient testimonials)
- Monitor engagement, respond to comments/messages as appropriate, and escalate when needed
- Maintain consistency in brand voice, tone, and visual standards
3. Content Development & Coordination
- Draft basic marketing content, including:
- Email campaigns
- Social media captions
- Website updates
- Promotional materials
- Coordinate with providers and staff to gather content (photos, videos, testimonials)
- Ensure all content aligns with brand guidelines and compliance requirements
4. Internal Communications Support
- Assist HR and leadership with internal communications, including:
- Employee announcements
- Training communications
- Culture and engagement initiatives
- Help maintain consistency of messaging across all locations
- Support employer branding efforts (e.g., recruiting materials, careers page content)
5. Brand & Patient Experience Support
- Ensure consistent branding across all physical locations (signage, brochures, collateral)
- Support in-office marketing materials and promotions
- Assist with reputation management efforts (reviews, testimonials, online presence)
6. Data Tracking & Reporting
- Track basic marketing performance metrics, such as:
- Social media engagement
- Email open/click rates
- Promotion performance
- Maintain simple dashboards or reports for leadership review
- Identify trends and flag opportunities for improvement
7. Vendor & Project Coordination
- Coordinate with external vendors (designers, printers, digital agencies)
- Assist in managing timelines, deliverables, and approvals
- Ensure projects stay organized and on schedule
Qualifications
Required
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 0–2 years of experience in marketing, communications, or administrative support role
- Strong organizational and project coordination skills
- Excellent written and verbal communication skills
- Proficiency in Microsoft Office / Google Workspace
Preferred
- Experience with social media management tools (e.g., Hootsuite, Later)
- Basic familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
- Interest in aesthetics, wellness, or healthcare industry
- Basic design skills (Canva, Adobe Creative Suite)
- Key Competencies
- Attention to Detail – Produces accurate, high-quality work
- Organization & Time Management – Manages multiple projects and deadlines
- Communication Skills – Clear, professional written and verbal communication
- Execution-Oriented – Follows through and delivers consistently
- Adaptability – Thrives in a fast-paced, evolving environment
- Collaborative Mindset – Works effectively across teams and locations
Pay: $45,000.00 - $55,000.00 per year
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Toledo, OH 43617
