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Partner with the Director, CRM to evaluate and optimize the underlying data architecture of the HubSpot platform, including object structures, properties, associations, and data flow
Design, build, and troubleshoot HubSpot workflows that support marketing automation, lifecycle stage management, and cross-functional business processes
Develop and refine segmentation strategies and active/static lists to ensure accurate, scalable targeting across email, SMS, and other CRM-driven channels
Build and optimize custom reports and dashboards that deliver clear, actionable insight into campaign and program performance
Audit existing HubSpot configurations (properties, workflows, lists, and reports) to identify inefficiencies, redundancies, and opportunities for consolidation
Document data architecture standards, workflow logic, and segmentation rules to support long-term platform scalability and knowledge transfer
Collaborate with CRM, marketing, and analytics stakeholders to translate business requirements into technical HubSpot solutions
Ensure data integrity and consistency across HubSpot objects, integrations, and connected systems
Provide recommendations on HubSpot best practices, new platform capabilities, and process improvements
Requirements:
Bachelor’s Degree in Marketing, Business, Information Systems, or a related field preferred
4+ years of hands-on HubSpot administration or consulting experience, with specific depth in data architecture, workflows, segmentation, and reporting
HubSpot certifications (e.g., Data Management, Marketing Software, Reporting) strongly preferred
Experience supporting CRM or marketing operations teams in a consulting or contract capacity
Available to start immediately and commit to the engagement through December 31, 2026.
