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Note: The job is a remote job and is open to candidates in USA. Crocs, Inc. is seeking a strategic and collaborative Digital Marketing Manager to join the Americas Digital Commerce team, leading go-to-market (GTM), digital content, and Product Detail Page (PDP) strategy for their Etail and Marketplace businesses. This role is critical in managing consumer-focused digital marketing initiatives and content and delivering elevated brand experiences across digital touchpoints.
Responsibilities
Own and manage the Etail & Marketplace GTM calendar, aligning product stories, seasonal campaigns, and consumer moments across key accounts
Manage weekly GTM meetings, timelines, and deliverables, ensuring alignment across internal teams, agencies, and external partners
Own the development of creative briefs for digital marketing assets supporting GTM initiatives, ensuring assets reflect brand standards and drive compelling consumer experiences
Develop and execute digital content strategies while overseeing the creation, maintenance, and optimization of Product Detail Pages (PDPs) across Amazon and key marketplace partners. Ensure product content is accurate, compelling, SEO-optimized, and aligned with brand standards to maximize discoverability, conversion, and customer experience
Oversee Amazon product listings, A+ Content, Brand Store content, PDP assets, and digital merchandising updates. Partner closely with merchandising, creative, sales, and agency teams to ensure timely product launches, content accuracy, and continuous optimization of the customer shopping experience
Serve as the primary liaison for GTM priorities and digital content initiatives between Digital GTM, Global Marketing, Creative, Merchandising, Sales, and Ecommerce teams to ensure cohesive execution across channels
Develop and present strategic marketing plans and sell-in decks to key retail and marketplace partners, representing the Crocs brand and GTM vision. Collaborate with account teams to co-develop marketing programs and partner-specific content strategies
Execute and manage consumer-facing digital marketing assets, onsite merchandising, PDP enhancements, and content updates, leveraging performance insights and analytics to continuously improve traffic, engagement, conversion, and sales
Establish and maintain best practices for product content quality, asset management, and digital merchandising standards across marketplace partners, ensuring consistency, accuracy, and brand compliance
Stay current on digital marketing trends, Amazon platform innovations, ecommerce merchandising, content optimization strategies, and marketplace best practices to continuously evolve execution and drive business growth
Skills
Bachelor's Degree in Marketing, Communications, Business, or a related field
5+ years of digital marketing experience with a focus on ecommerce, GTM strategy, marketplace marketing, or account marketing
Experience managing Amazon PDPs, A+ Content, Brand Stores, product catalog content, or digital merchandising
Strong understanding of ecommerce content strategy, product content optimization, and marketplace merchandising best practices
Proven ability to lead cross-functional projects and influence stakeholders at all levels
Excellent strategic thinking, project management, and problem-solving skills
Outstanding communication, presentation, and relationship-building abilities
Experience managing marketing calendars, content development, campaign execution, and digital asset workflows
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Collaborative mindset with a passion for delivering exceptional consumer experiences and driving business results
Experience working with ecommerce platforms, content management systems (CMS), Product Information Management (PIM) systems, Digital Asset Management (DAM) systems, and analytics tools is preferred
Benefits
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Company Overview
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. It was founded in 2002, and is headquartered in Broomfield, Colorado, USA, with a workforce of 5001-10000 employees. Its website is http://www.crocs.com.
