We Are Amplify Retail Execution Ltd
At Amplify, we don’t just support retail, we supercharge it. We blend decades of global FMCG expertise with data driven precision and bold thinking to deliver real results in store and on shelf. When brands want to cut through the noise, they come to Amplify!
We’re proud to announce our national field marketing partnership with General Mills, home to some of the world’s most loved food brands. We’re now looking for talented Field Sales Executives to join our growing team and deliver exceptional in-store execution across multiple UK territories.
This role offers the chance to be the face of General Mills in your territory, building retailer relationships, driving product visibility, and ensuring this prestigious FMCG portfolio stands out in every store you visit.
About the role
As a Field Sales Executive, you’ll visit a variety of retailers in your defined territory each day, representing General Mill’s impressive portfolio. You’ll build strong working relationships with key decision makers, identify in-store opportunities, and drive sales through excellent merchandising, promotional execution, and brand advocacy.
Your Key Responsibilities
- Build and develop relationships with store managers and key decision makers in your territory. Actively merchandise General Mills products, ensuring prime shelf placement and promotional compliance. Negotiate additional shelf space and identify opportunities for secondary displays. Increase product distribution, visibility, and availability. Provide actionable market feedback to your internal team. Use sales data and insights to drive in-store activity. Complete all reporting and administration promptly and accurately.
About You
- As this is a driving role visiting numerous retail stores in a defined territory each day, you must have a full driving licence and use of your own vehicle. To support work-life balance, you should live within — or be able to easily travel within — the territory listed above. Previous experience in field sales, retail, or FMCG is beneficial but not essential. Strong relationship-building skills, with a professional and proactive approach. Self-motivated, organised, and results focused.
Location & Requirements
As this is a driving role visiting numerous retail stores in a defined territory each day, you must have a full driving licence and access to your own vehicle.
We have open opportunities in several regions. To support work-life balance, you should live within or be able to easily travel within one of the following territories (post codes): AL,CB,CM,CO,E, E1W, E, EC1-EC4, EN, IG, N, RM, SG, SS
Why Join Amplify Retail Execution?
This is a rare opportunity to work in partnership with one of the most recognisable FMCG portfolios in the world.
At Amplify, you will find:
- Be part of a supportive, high-performance culture. Competitive salary, car allowance, performance bonus, and benefits package. Opportunities to develop your career within a fast-growing business.
We support flexible working and welcome conversations about what you need to succeed.
Everyone is Welcomed
We believe great teams are built through diversity, inclusion, and mutual respect. We welcome applicants from all backgrounds and are committed to making the process accessible for everyone. It is important everyone can be their brilliant self at interview, so if you have any additional requirements due to ill health or a disability, please let us know and we will make any reasonable adjustments to support.
Apply Now
Excited to take General Mills to the next level in your region? Send us your CV and a short cover including your home location, salary expectations and availability to start.
Preferred start date: September/October 2025.
