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Note: The job is a remote job and is open to candidates in USA. Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. As a Senior Meta Media Buyer, you will own paid media strategy and execution with a primary focus on Meta, while managing performance across other platforms and leading client discussions.
Responsibilities
Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels
Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data
Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results
Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently
Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps
Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis
Mentor junior media buyers through training, feedback, and day-to-day coaching
Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team
Partner with the Funnel team to align paid media strategy with landing page performance and offer testing
Contribute to standardizing planning frameworks, reporting standards, and team processes
Skills
5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment
Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization
Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency
Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV
Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation
Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration
Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level
Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms
Strong communicator with experience leading client calls and presenting performance insights to stakeholders
Ability to mentor and coach junior team members effectively
Active, working proficiency with AI tools as part of your day-to-day workflow
BA/BS degree in marketing or business preferred, or equivalent work experience
Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred)
GTM experience is a strong plus
Benefits
Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
Customizable 401(k) plan with employer match after 90 days
Company-paid Life Insurance Policy
Flexible PTO
Company-provided Macbook
Hybrid/Remote work policy
Company Overview
We are 2X Inc. It was founded in 2013, and is headquartered in Laguna Beach, California, USA, with a workforce of 11-50 employees. Its website is
