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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is seeking a Digital Marketplace Specialist – Social Commerce to support the North America business, with a primary focus on scaling our Creator affiliate engine and driving performance across TikTok Shop.
This role is responsible for executing creator-led commerce strategies, managing agency and creator relationships, and ensuring disciplined pacing against marketing investment and revenue targets. The Specialist will play a critical role in expanding top creator engagement, improving affiliate productivity, and identifying opportunities to accelerate GMV growth.
Responsibilities
Own execution of Social Commerce campaigns for North America, with a focus on Creator affiliate performance and revenue growth
Manage TikTok Shop agency (TSP) operations, including creator sourcing, activation, and performance against targets
Drive Top Creator engagement, including onboarding, relationship management, and activation of high-impact partners
Monitor and optimize affiliate performance across content output, conversion, and GMV contribution
Manage marketing spend pacing against targets, ensuring efficient investment and clear visibility into ROI
Scale creator output and quality through testing, Voice of Creator insights, and targeted contests/incentives
Stay current on TikTok Shop trends, creator ecosystem dynamics, and competitive activity to inform execution
Manage multiple priorities with strong execution discipline, timely escalation of risks, and focus on delivering against business targets
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
At least 2+ years of experience in Influencer Marketing, Affiliate, Social Commerce, or creator-led campaign execution
Strong understanding of TikTok Shop and Creator affiliate ecosystems, including creator engagement and performance drivers
Experience managing agencies, creator partnerships, or external vendors in a fast-paced environment
Comfortable synthesizing business trends and campaign insights to optimize GMV and revenue growth
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
Collaborative, proactive, and execution-focused mindset with strong cross-functional communication skills
Benefits
medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match
