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The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.
Responsibilities
Execute and optimize integrated media strategies across various properties and brands
Responsible for key project management tasks, such as media grid updates, audience planning, tag building, reporting and timeline tracking
Collaborate with their peers to understand how all paid media is working together to optimize campaigns and further company goals
Maintain a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for
Partners and collaborates with property and corporate teams to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the Accounting approval workflow and hierarchy to ensure that direct media partners are paid and contracted within MGM Resorts International’s agreed terms
Demonstrate expertise in programmatic, paid social and paid search media, including a thorough understanding of platforms, strategies, and optimizations within the paid media landscape to drive performance, shift when necessary and meet business objectives
Build, maintain, and foster strong relationships with media vendors to ensure successful partnerships, establish contract terms, and stay informed on industry trends and opportunities
Requirements
Must be 21years of age or older
High School Diploma or GED equivalent is required
2+ years of prior relevant experience in marketing with an emphasis on integrated or digital paid media
Nice-to-haves
Google AdWords and Facebook Blueprint Certifications are highly preferred
Experience with Trade Desk is highly preferred
Benefits
Competitive and comprehensive health benefits as well as wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on and off shift at all MGM Resorts properties
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
