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We’re looking for an exceptional go-to-market leader to own growth strategy and execution across Crunchyroll’s UCANZ region (United States, Canada, Australia, and New Zealand) - Crunchyroll’s most mature and strategically critical region. As VP, Go-To-Market (UCANZ), you'll lead the regional growth agenda across subscriber acquisition, engagement, retention, and revenue. Operating at the intersection of strategy, product, content, analytics, and operations, you'll shape how millions of fans discover, engage with, and stay connected to Crunchyroll while driving sustainable business growth. This is a highly visible leadership role with significant business ownership and influence across the organization.
Responsibilities
Own the end-to-end go-to-market strategy and performance across the UCANZ region
Drive subscriber growth, engagement, retention, and revenue across all major growth levers
Define regional priorities, market strategies, and investment plans to maximize business impact
Serve as a strategic advisor to senior leadership on market dynamics, competitive trends, growth opportunities, and performance
Translate global priorities into regional strategies and execution plans that drive measurable business outcomes
Align senior leaders across functions, creating clarity, commitment, and momentum around regional priorities and growth initiatives
Drive decision-making in complex, fast-moving environments by bringing structure to ambiguity and translating competing priorities into actionable plans
Build alignment and influence outcomes across a highly matrixed organization, often without direct ownership of the teams responsible for execution
Lead large-scale cross-functional initiatives spanning Product, Content, Analytics, Operations, Lifecycle, and Commercial teams
Own regional GTM budgets and investment allocation, optimizing resources across markets, channels, and growth opportunities
Establish clear KPIs, performance frameworks, and operating rhythms to drive accountability and execution
Build executive-level business reviews, strategic recommendations, and growth plans informed by data, consumer insights, and market dynamics
Develop and lead a high-performing team while fostering a culture of ownership, collaboration, accountability, and operational excellence
Requirements
15+ years of executive leadership experience driving growth and go-to-market strategy within consumer subscription, streaming, media, gaming, technology, or entertainment businesses
Proven success owning and scaling growth across large, complex businesses, regions, or consumer platforms, with accountability for growth, engagement, retention, and revenue performance
Deep understanding of the UCANZ media and digital ecosystem, including subscription and direct-to-consumer business models.
Experience developing regional growth strategies, including market prioritization, investment planning, and resource allocation across markets, channels, and growth levers
Recognized for sound business judgment and the ability to influence executive decision-making on growth opportunities, competitive dynamics, and strategic trade-offs
Demonstrated ability to influence executive stakeholders, align diverse teams around a common vision, and establish the operating rhythms, planning processes, and performance frameworks needed to drive execution at scale within complex, matrixed organizations
Track record of leading large-scale cross-functional initiatives spanning Product, Marketing, Content, Analytics, Operations, and Commercial teams
Expertise in full-funnel growth, including user acquisition, lifecycle marketing, CRM, retention, and product-led growth
Experience leading go-to-market strategy for major product launches, content initiatives, or consumer experiences from planning through execution and optimization
Significant experience managing budgets, forecasting performance, defining success metrics, and optimizing investments to maximize growth, efficiency, and business outcomes
Strong strategic, analytical, and problem-solving capabilities, with the ability to translate data, market insights, and customer behavior into business decisions and growth opportunities
Experience operating in global organizations across multiple markets and time zones, with exceptional executive presence and communication skills
Experience building and developing high-performing teams and leaders
Nice-to-haves
Passion for anime, entertainment, or fandom-driven businesses is a plus
Benefits
Great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
