Senior Paid Search Specialist

Job Description:

• Plan, set up, implement, monitor, and optimize paid search campaigns across Google Ads, Microsoft Ads, and related platforms
• Conduct keyword research, competitor benchmarking, and search trend analysis to uncover growth opportunities
• Write and test ad copy to improve click-through and conversion rates
• Partner with creative and web teams to align ad messaging with landing page experience
• Manage campaign budgets, pacing, and bidding strategies to ensure spend efficiency and maximum ROI
• Implement and troubleshoot conversion tracking, attribution, and remarketing tags
• Analyze performance metrics (CTR, CPA, ROAS, etc.) and provide actionable insights
• Run A/B tests on ads and landing pages to drive continuous improvement
• Stay informed on search engine updates, platform innovations, and protocols
• Prepare and present campaign performance reports and recommendations to marketing leadership.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field—or equivalent experience
• 3–5 years of experience managing paid search (SEM) campaigns in eCommerce, retail, or a related field
• Deep knowledge of Google Ads and Microsoft Ads, including Shopping, Performance Max, and remarketing campaigns
• Strong analytical skills with proficiency in Google Analytics (GA4), Excel/Google Sheets, and data interpretation
• Experience with conversion tracking, attribution modeling, and tag/pixel management
• Proven ability to manage budgets, optimize spend, and improve campaign efficiency
• Strong written and verbal communication skills with a talent for crafting persuasive ad copy
• Self-starter who can manage multiple campaigns and priorities independently
• Comfortable working remotely with team alignment during U.S. business hours (9 a.m. – 1 p.m. CT).

Benefits:

• Remote-First culture offers autonomy and flexibility
• Collaboration spaces available for in-person teamwork